Product Launch

A product launch is the process of introducing a new product to the market. This involves a series of strategic activities designed to promote and sell the product to potential customers. The process typically includes market research, product development, marketing and advertising strategies, and a launch event or campaign. The goal of a product launch is to generate awareness, spark interest, and drive sales upon the product’s introduction. Successful product launches often require careful planning and execution to ensure that the product meets customer needs and stands out in a competitive landscape.