Sales and Discounts

Sales and discounts refer to promotional strategies used by retailers and businesses to encourage the purchase of products or services by reducing their prices. A “sale” typically denotes a temporary period during which the prices of items are lowered, providing customers with the incentive to buy. Discounts, on the other hand, can be a specific amount or percentage reduction applied to the original price of a product or service, often as part of a promotional campaign or to clear out inventory.

These strategies are employed to attract customers, increase sales volume, and enhance customer loyalty. They may be offered during special occasions, like holidays or anniversaries, or used as part of regular pricing strategy to compete in the marketplace. Sales and discounts can take various forms, such as clearance sales, buy-one-get-one-free offers, seasonal discounts, or loyalty rewards. The ultimate goal of sales and discounts is to drive revenue while maintaining customer satisfaction and engagement.